A start-up co-founded by an Edinburgh College graduate is on a mission to reduce plastic pollution, one S’wheat bottle at a time.
S’wheat, the Edinburgh-based business created by HND Beauty Therapy graduate Amee Ritchie and partner Jake Elliott-Hook, has launched the world’s first reusable plant-based bottle on Crowdfunder.
To date, the biggest polluter of the world’s oceans is plastic bottles, while around 16 million plastic bottles are sent to rot in landfill sites across the UK, every day. To that end, Amee and Jake have set out to do their bit to rid the world of pollution by plastic bottles.
Amee, who graduated from the College in 2018 said: “Like many people we were tired of using bottles that just weren’t practical. Plastic bottles have been shown to leach chemicals into our water, we found steel bottles to leave a metallic taste and horrible odour and glass bottles are just impractical for on the go. That’s why we created S’wheat, the world’s first reusable water bottle made from plant-based materials.”
S’wheat bottles are naturally anti-bacterial and anti-odour due to the plant-based materials from which they are made, eliminating worries about smell. In addition, the bottle has been engineered to enable access at both ends of the bottle allowing for easy cleaning and of course its dishwasher safe.
Jake said: “S’wheat is as an opportunity to help the world by reducing large amounts of plastics from ending up in our oceans. For everyone 1 S’wheat bottle you buy, you save 1,460 plastic bottles from ending up in landfill.”
Amee and Jake aim to raise £10,000 through Crowdfunder to allow them to fund their very first production run – with the goal of officially launching in October 2019.
To donate, please visit S’wheat’s Crowdfunder page.