Edinburgh College was honoured at the College Development Network’s (CDN) annual Marketing Awards, taking home two Gold and one Silver award.
The Marketing team scooped Gold in the Digital Marketing category for the schools area on our website. This is a dedicated hub of information for school pupils, teachers and influencers, effectively targeted using personas unique to the stage and level of learning.
A Gold award was also achieved in the Customer Experience category for the college Welcome Events. The Welcome Events helped to improve the students’ first experience of the college through a streamlined enrolment and induction process and effective communication. This was a great team effort across a number of areas but special recognition goes to David Sweeney in MIS who was the main driver behind these events. This was a great example of collegiate working with committed colleagues who truly have the students’ best interests at heart.
The team picked up Silver in the Design category for the brand guidelines of our refreshed college identity.
The CDN Marketing Awards took place at the Ghillie Dhu in Edinburgh last night, with marketing teams from across Scotland honoured for their work in promoting their colleges and further education.
Our team’s win follows another two golds and a silver at last year’s awards, in the Market/Market Research, Design and Events categories.