Edinburgh College HND Visual Communication students Hazel Pike, Beth Wilson and Alicia Gonzalez are on the shortlist for the 2017 IPA (Institute of Practitioners in Advertising) Scotland Student Advertising Awards.
Now in its second year, the awards are aimed at students looking to kick-start their career in advertising. This year’s competition brief centred on promoting body confidence amongst Scottish youth and was endorsed by mental health charity Penumbra.
Hazel, Beth and Alicia are shortlisted alongside team and solo entries from Edinburgh Napier University.
Hazel and Beth worked on their video together and based it around skeletons and how everyone is the same on the inside. Alicia’s was a solo project based on animal pride and how each animal is different so believe in the animal you are.
Nigel Henderson, chief executive of mental health charity Penumbra, said: “This has been a fantastic competition to be involved with. The quality of the entries was consistently high and it was very difficult to whittle it down to a shortlist of just eight concepts. Sadly, issues around negative self and body confidence are increasingly common amongst young people today, but all the entries we received prove we have the creativity and ability to tackle this issue positively. I would like to thank everyone for their entries and congratulate those who have been shortlisted.”
Brian Coane, IPA chairman for Scotland said: “We launched the IPA Scotland Student Advertising Awards in 2016 to strengthen the links between our agencies and the fantastic universities and colleges on our doorstep. With nearly double the entries this year we’re attracting more people to think about starting their careers in advertising in Scotland. Keeping these creative thinkers here is good for advertising and good for Scotland’s economy.”
The winner will be announced on 11 May at the annual IPA Scotland Members’ Reception in Edinburgh and will receive a cash prize along with a paid internship within one of the Scottish agencies represented on the judging panel.
The shortlisted entries are available to view here.