Students’ baby box design shortlisted

Edinburgh College student Lena Sakura has been shortlisted as part of a competition to design Scotland’s first ever Baby Box by V&A Museum of Design Dundee.

Lena, who is currently studying the HND Visual Communication: Graphic Design, is among the group of six students who were asked to produce a beautiful, inspiring design for the outside of the Baby Box, as well as creating a way for families to interact with the pattern on the Baby Box by customising it to record key stages in a baby’s first year such as date of birth, weight and hand or footprints.

Mark McDonald MSP, Minister for Childcare and Early Years, said: “I am absolutely delighted that this competition to design Scotland’s Baby Box has captured the imagination and fired the creativity of so many young designers. The quality of all the entries received has been highly impressive.

“The shortlist is packed with the very best of all this creative talent and I look forward to working with my fellow panel members to pick the winning design. The winner will not only see their idea rolled out on every box for every baby and family in Scotland but will also receive exclusive mentoring from leading Scottish designers and a prize of £1,000.

“We want Scotland’s Baby Boxes to become a key and enduring part of the lives of parents and children, so the design needs to be bold and inspirational. The designs we have seen so far definitely achieve this and I congratulate and thank all the entrants for taking part.”

The shortlisted students will receive feedback from the expert judging panel to develop a final submission for mid-January.

The panel will then pick a winning student who will receive a prize of £1,000 and exclusive mentoring from leading Scottish designers Holly Fulton and Scott Jarvie.

The programme will be rolled out nationally from summer 2017, with every newborn baby across the country receiving a Baby Box full of clothes, bedding, books and mother and baby care items.

The winning design will be put into production and rolled out on every Baby Box from summer 2017 until March 31, 2019.