Young people inspired by Digital Day

A group of young people have been inspired to get digital with the help of local industry experts and Edinburgh College.

Level 5 Computing students joined Information Technology Software Development foundation apprentices from secondary schools across Edinburgh and Lothians at the College’s Milton Road Campus for a day of digital inspiration to mark Digital Day 2018.

Edinburgh College partnered with digital experts from The Leith Agency, responsible for creating Irn-Bru adverts, to engage and inspire  students and provide an insight into the breadth of career opportunities in digital.

Digital Day, an annual event run by UK digital trade body the British Interactive Media Association (BIMA), links industry professionals with colleges and schools across the UK to raise awareness of the opportunities for young people in digital.

As part of the experience, students completed one of three challenges with help from The Leith Agency’s digital professionals and Edinburgh College computing curriculum manager Sam Blyth.

The challenges included developing a marketing idea to launch a new TV series for the BBC, using digital to help encourage younger woman into football and following the woman’s team at the World Cup, and using virtual or augmented reality technology to change the way people shop for food, fashion and homeware on the high street.

The winners of this year’s challenge designed an app named Exclusivo which works as a high street shopping assistant, getting you the best deals, providing information on trends and saving you much needed time.

Computing curriculum manager Sam Blyth said: “Building on the success of last year’s event, the students’ eagerness to get involved and develop their ideas was outstanding. Digital skills are becoming more important each year, and successful events like these really help promote the range of opportunities in the industry.”

Head of digital at The Leith Agency Jim Wolff said: “It was great to see the breadth of ideas and enthusiasm for the Digital Day challenges. The winning idea was really something you could see getting made, with real attention to detail and a clear understanding of the audience and the brief.”