College helps Shaheeda aim for a Music career

Twenty-five-year-old Music student Shaheeda Sinckler is looking to follow her dreams and make it big in the music industry after she finishes College.

In October, Shaheeda – who studied NC Sound Production at Edinburgh College last year, before progressing onto the HND level course this year – became the youngest ever person to win Scottish Album of the Year.

Shadeeda self-released her debut album Re-Up at the end of January and beat off competition from the likes of Lewis Capaldi to be named winner of the award and £20,000 prize at a virtual ceremony held on Thursday 29 October.

The Scottish Album of the Year Award has grown to become Scotland’s most popular and prestigious music competition and aims to shine a light on all the incredible talent across the country.

We caught up with Shaheeda to find out more about her College experience and plans for the future:

“I can’t say it’s easy to juggle college coursework and a music career and it’s been particularly mad since I started showing symptoms of coronavirus and ultimately got a positive test result. I was already behind on my coursework due to music commitments, which included travelling to Glasgow and Dumfries for various performances – I’ve got my manager to handle my business on that end but I wish I could get them to keep me in line with my deadlines as well.

“When studying the NC Sound Production course last year, I met another female producer in the class. She gave me a beat and I recorded and mixed a single that I released in April – this was the second time that I’d used my own vocals but I knew a lot more about what I was doing this time around. It was still really hard to get a result that I was happy with but I did it and I’m proud of myself for that.

“I learned a lot more about how to navigate as someone who knows something about music – I used to really struggle with describing music with words but my Appreciation of Music class last year really helped with that.

“This year we are studying through a global pandemic. It’s been tough for everyone and there have been a lot of changes which have been hard to keep up with at times. When this all started I remember feeling sad about inequalities and feeling privileged to have enough equipment to be able to finish the coursework on the NC course before the summer – it must be tough doing online learning if you don’t own a laptop let alone all of the other bits and bobs that you might need.

“I certainly hope to make a career as an artist, but I like to think it’s something more tangible than hope – it’s simply what will be. The prize money has given me the opportunity to invest into my future in a way that I wasn’t able to before which is great especially since I am paying my tuition fees this year. I’ve got a couple of singles in the works, and a couple of features with other artists. I’ve started work on my next project and the next album is in the very early planning stages. My aim is to always be planning the next thing and always be enhancing my artistry as I do it. This award is recognition for all my hard work and I believe if I stay focused and determined I will achieve my wildest dreams.”